he lead up to the ultimate international sporting competition, the London Olympic Games, has been a juggernaut for athletes, who have pushed themselves to the limit in preparation for the Games. The pressure on elite athletes competing in the London Olympics is gargantuan by any measure. Meeting the expectations of the media, the entire country, and the crowd of wild supporters at the event, let alone their own expectations, is unbelievably daunting. Is it any wonder then that more elite athletes don’t choke at the critical moment?